Modelos de reestructuración cinematográfica

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00:00:00inici
00:00:10presentació
00:01:07contextualizar com està la situació de la distribuició en Europa per després focalitzar i contrastar com està a Catalunya i Espanya.
00:01:14presentació de Jean Pierre, distribuidor, productor i gestor de sala de cinema.
00:01:46-english
00:02:09Quick presentation of Gardelli, himself. His origins into cinema.
00:03:25Our first film was North by Northwest by Alfred Hitchcock and King Lear de Jean-Luc Godard and the last ones are Sameblod, the sweedish film
00:03:42and a tribute to Ingmar Bergman with 20 films.
00:03:48We have released almost 200 films
00:03:52Antonioni, Fassbinder, Hitchcock, Pasolini, Brian de Palma, Carlos Reygadas, Jaime Rosales
00:04:01different festivals: Cannes, Berlin, Venise, Toronto, San Sebastián...
00:04:05Prizes: Caméra d'Or, Las Acacias, Pablo Giorgelli, Golden Bear, Bets foreign film Alabama Monroe Oscar nominated 2014
00:04:21Our cxomapny 810 films per year. Lineup: good film
00:04:36What is the situation today od cinema in France?
00:04:41In France, last year 200 films were produced there are more than 5000 screens, 200 million people per year going to the cinema
00:05:00A good level compared to other European countries
00:05:23The French goverment gives through the CNC subsidies to the production, distribution and movie theater.
00:05:34Strong involvement of the French goverment makes possible the diversity of cinema in France
00:05:45In the 60's 1000 movie theaters were created and this allows a deep work; for exemple:
00:06:03National program that allows to each school, each college Highschool, to see 3 times per year three films chosen among sellection.
00:06:22For example, in my city, 8000 students can see 3 films (for free) per year.
00:06:31Today, What can we say about the new market of cinema?
00:06:39We are at the crossroads. We can see a change in consumer cinema behavior:
00:06:48Platforms, smartphones, Netflix... the film is becoming more and more fragile,
00:06:595 years ago, the same film did in France 40.000 of audience today it's 15.000
00:07:08Televisions no longer buy films.
00:07:12Canal Plus is in trouble and the arrival of Netflix changes the rules and creates a new desire to wartch the...
00:07:25Anecdote: Hard to find time to see films on theaters but easy to see series on Netflix.
00:07:39Netflix will invest 8 Billion euros in cinema to change the rules
00:07:50for the professionals this year (2018) Cannes Festival waswas horrible. Venice Festival was the Netflix Festival
00:08:00So many good films that will not be in our screens. And we need good films
00:08:15( showing to the public the french magazine for cinema professionals "Le film français")
00:08:43First page: an advertisement of Netflix.
00:08:47This is the new face of cinema
00:08:52For me, the old model is out
00:08:55We have to resist and must take into account the new behaviour changes.
00:09:03The cinema will continue to produce cinema, it is to us to find the forms to welcome the new public cinema.
00:09:16-Jean Pierre Gardelli finishes his lecture-
00:09:18Xavier G. Puerto: farem les dues exposicions seguides
00:09:23You say the old model is out and actually Oana Radu's project is to open new cinemas around Rumania
00:09:56Rumanian's film festival in North America.
00:10:23Oana Radu:
00:10:3413th festival in New York
00:10:54we work a lot with local Goverment cities
00:11:01developping new law for cinema "Film Etcetera Association" . Minister of culture in Rumania
00:11:16National level of political behavior vs local action (cities, mayors...)
00:11:40Presenting and distributing cinema
00:12:04In Spain things are not that bad when you compare to Rumania
00:12:23The situation is improoving compared to the bad baseline
00:12:43Bernilane. Fighting piracy new models. Rumania second in piracy in the world (without taking into consideration China)
00:13:14also baltic countries piracy. Internet connection
00:14:24people do not want to pay,
00:14:43Rumania, end of comunism. cinema used as propaganda. 430 cinemas Huge cinemas from 700 to 1000 seats
00:15:05in 1989 interest of people in TV
00:15:2430 years later less cinemas only 386 screens
00:15:3890% are new screens. multiplex screens are digital DCP screens. Only 40 old cinemas existing
00:16:12To compare the rate per screen per inhabitant is 20 per 1 million and in Spain is 74 screens for 1 million inhabitants
00:16:24The issue: what is crucial now is the fact of having the cinema as a place of phisical encounter. Accessibility to theaters
00:17:07Report about how many people are 30 minutes or less away from a movie theater. In Rumania is 50% of the people.
00:17:56Eastern European countries have 90% of their population needing a 30 minute trip to a cinema theater.
00:17:58What films can be seen: Distribution of national films
00:18:37Almost 4% of films are Rumanian. In Spain is 18%. Auteur.
00:19:25Xavier G. Puerto: Is there a mandatory ratio of presence in Rumanian's screens?
00:19:37Yes, it's a 5% but really difficult to inforce and report and also these films (the ones produced in Rumania) are shown in not very attractive time slots. 12PM, 1PM...
00:20:06The impact in the box office is 2%
00:20:26It's not all that bad because the number of cinemas is growing right now
00:20:53Rumania's increasing trend
00:21:13Another increasing development: Rumanian films are being more knowned internationally but hard situation in the country.
00:22:16Spaces of old cinema theaters are given to the city halls.
00:23:421015 spaces are opened by public authorities which have to learn how to manage them
00:24:18Also, guide them on how to restaure and open these spaces.
00:24:26Spain, in Barcelona many cinemas closed. Other business models, screening opera, monthly...
00:25:09Effort working together with cities for the past two years. Europa Cinemas
00:25:50Advocacy work. Why this is important to Mayors...
00:26:08The results are in an early stage but are positive
00:26:25in terms of other mechanisms supporting Rumanian films 10000€
00:27:05Public funds and public. Promotion and audiance. Physical barrier and promotions of films
00:27:53Because of a lack of cinema theaters, there was an explosion of festivals: This is problematic
00:28:57So many festivals whipes out potential audience
00:29:33Law about cinemas obliged to show Rumanian films
00:30:01The prime time slots as law. new law proposal.
00:30:28Two other things Patricia has asked me to mention:
00:30:40Production. Rebate scheme in Rumania. Television and cultural production 35% rebate coproducing in Rumania
00:31:36Two Spanish productions were shot this year in Rumania.Toni Edman
00:32:01The other trend is happening. Rumanian coproductions.
00:32:17Women directors without genre policy Most producers in Rumnaia are women
00:33:25Any Questions or suggestions? ... We are interested on receiving initiatives in order to make distribution in cinema
00:35:01Xavier G. Puerto.
00:35:28Jean Pierre Gardelli. I'm also a producer and have coproduced a film in Rumania, La Crypte (2016) de Corneliu Gheorghita
00:35:56To create dynamics you really need a good balance with different elements:
00:36:41A good film, a good theater with a good programming, a good distribution,
00:36:48and I insist about the place since there is a big difference between a multiplex and a cinema theater.
00:37:11One of the French miracles is that the French goverment is that the State in France has helped cinemas
00:37:27and now we must imagine other types of venues to receive the films and audiences
00:37:47The question is: If you distribute a film which is not French in France, is there some kind of help.
00:38:00Yes, France does offer ome help in particular lineups to distribute films in the French cinemas.
00:38:25And we can also, sometimes, get help from the foreign States where we shoot. Germany, Italy, Brazil... but not Spain
00:38:33Question: Not showing just films in cinemas. Giving the audience more than a film.
00:39:58Oana Radu: This is being done but the problem is that you need to give a profile, a certain regularity to the programming.
00:40:52Matching films with expiriences. Offering events, inviting directors, actors...
00:42:01Jean Pierre Gardelli: It's what we already do in France.
00:42:19Xavier G. Puerto: Distributors complaining but also using festivals to distribute the films
00:43:01Tiff is an amazing festival in Rumania, the most important one and has an impact on promoting Rumanian cinema.
00:43:24The myriad of other festivals besides Tiff
00:44:03Xavier G. Puerto:
00:44:20There are some Spanish directors that have more admitance in France than in Spain: Jaime Rosales, Marc Recha, Albert Serra, Oliver Laxe.
00:44:42Link between Spanish film and French public. Almodovar is a king in France. The french audience likes Spanish cinema.
00:45:15French public is educated about the diversity of cinema and welcomes Spanish cinema when it has a certain level of quality.
00:45:34The problem is that, in general, I think the average level of quality of Spanish cinema is not good enough for the French public.
00:46:10We can see good films in festivals but making these films to travel is always a difficult thing
00:46:32Oana Radu:
00:46:33I would like to mention that France invests a lot of money on educating audiences. This is the key
00:47:28Minister of education is building the audience of 15 years from now.
00:48:10Question:
00:48:25What do you think is the next thing to do for people to go to theaters rather than staying home watching movies.
00:49:33Jean Pierre Gardelli:
00:49:34We must resist.
00:49:52You need to protect the production, the diversity of cinema and the theaters.
00:50:09Anecdote: Presentation in a cinema school; 30 students among which very little of them did usually go to cinema and almost 20 were subscribed to Netflix.
00:50:40There is a behavior change. We must continue to make this link between venues and the public.
00:51:12Oana Radu:
00:51:36Oana Radu: New trends in the United States. New payment and subscription formulas for cinema theatre audiences. New Espiriences.
00:54:28Question:
00:55:49Rumanian new wave movies not being distributed.
00:56:03Question: How can we deal with distribution
00:56:40Oana Radu:
00:56:48Oana Radu: Old school caravan going to cities showing movies. Platforms and piracy.
00:58:32Cine Pub channel in YouTube shows Rumanian cinema with subtitles for free.
00:59:34Questions to Jean Pierre: Among the Spanish directors, who do you think could have a good distribution in France.
01:00:53The Audience of Jaime Rosales is not a very big audience with the exception of "La Soledad" which had 50.000 admissions.
01:01:27For instance, "Champions" ("Campeones") 100.000 admissions. It's difficult to find theaters for the release in France.
01:02:15Spanish Festival, Nantes, Marseille... is a good place to exhibit these movies
01:02:58All the schools in south-west of France want to see Spanish movies but...
01:03:44Link between Frenchtheaters and Spanish cinema
01:04:05Le Latina theater.
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